【论文信息】

Feng Z, Niu Y, Zou H. Measurement scale for push and pull factors of Chinese pedestrian streets[J]. Journal of Retailing and Consumer Services, 2027, 95: 105109. DOI: 10.1016/j.jretconser.2026.105109.

【作者信息】

第一作者：冯珠珠，重庆工商大学工商管理学院，博士，研究方向：城市营销、技术创新等;

第二作者（通讯作者）：牛永革，四川大学商学院教授、博士生导师，现担任2026-2030年教育部工商管理类专业教指委委员、四川省营销学会会长，研究方向：城市营销、营销战略、品牌管理和广告管理;

第三作者：邹欢，四川大学博士研究生，研究方向：城市营销、消费者心理与行为。

【期刊简介】

《Journal of Retailing and Consumer Services》（简称JRCS）创刊于1994年，是SSCI收录期刊、中科院管理学1区期刊（2025年分区），JCR Q1区。

【基金支持】

This work was supported by the National Natural Science Foundation of China (grant no. 72072122).

【论文摘要】

The concepts of push and pull theory have been proposed and extensively discussed in various studies, particularly in tourism research. However, push and pull theory in the field of pedestrian street is not addressed in the existing research. This study takes the perspective of pedestrian-street consumers, follows a systematic scale development procedure, and uses samples from eight Chinese cities to develop and test a scale measuring perceived push and pull factors. The scale is composed of 11 dimensions for each of the push and pull domains. This study then examines the nomological validity by testing the associations between push and pull factors and revisit intention and recommendation intention. The results of the study support the nomological validity of the proposed relationships. This study does not propose push and pull as new constructs. Instead, it organizes and validates their context-specific manifestations within Chinese pedestrian streets and provides a culturally grounded measurement instrument for subsequent retail and consumer research. The evidence supports its initial applicability across the Chinese cities examined, while its cross-national applicability remains to be established.