【论文信息】

Chen, W, Zhao R C , Liu M L*. Coordinating a Platform Supply Chain for Fresh Produce: Integrating Corporate Social Responsibility[J]. International Journal of Information Systems and Supply Chain Management (中科院四区期刊，EI国际期刊). 2025, 18(1): 1-26. DOI: 10.4018/IJISSCM.374218.

【作者信息】

第一作者：陈伟，教授、博士生导师，研究方向：供应链管理、技术创新管理

第二作者：赵若晨，陈伟教授指导的硕士研究生，研究方向：供应链管理

通讯作者：刘墨林，副教授、硕士生导师，研究方向：供应链管理

【基金支持】

国家自然科学基金 (72101038); 重庆市自然科学基金 (CSTB2024NSCQ-MSX1137)

【论文摘要】

In practice, fresh produce platforms usually implement corporate social responsibility to improve the value of consumers. Thus, the authors of this paper conducted a platform supply chain for fresh produce (P-FSC) consisting of a supplier and a platform that provide the freshness-keeping effort. Considering that the platform uses two charging modes for the supplier to charge the fee of fresh produce preservation, the authors carried out a comparative analysis of the P-FSC under different charging modes. On this basis, the authors designed a coordination contract to achieve Pareto improvement in the P-FSC. The result shows that the platform’s corporate social responsibility level improvement can promote the freshness-keeping effort, and then the P-FSC can raise the price to respond to the market when facing the freshness-sensitive consumers. The P-FSC implements the cost-sharing, unit subsidy, and transfer payment contract, which can increase the level of freshness-keeping effort and achieve Pareto improvement.