姓名：黄靖雅    

职称：讲师

系别：市场营销系

办公地点：明德楼4014

Email: huangjingya@ctbu.edu.cn

研究方向：消费者行为

教育背景：博士 上海交通大学安泰经济与管理学院

科研情况：

已发表论文

[1] 黄靖雅, & 王良燕. (2023). 品牌拟人化对感知品牌地位的消极影响. 南开管理评论, 26(6), 4-13.

[2] Huang, J., Wang, L., & Chan, E. (2024). When does anthropomorphism hurt? How tool anthropomorphism negatively affects consumers' rewards for tool users. Journal of Business Research, 170, 114355.

[3] Huang, J., Wang, L., & Chan, E. Y. (2022). Larger= more attractive? Image size on food packages influences purchase likelihood. Psychology & Marketing, 39(6), 1257-1266.

[4] Liao, J., & Huang, J. (2024). Think like a robot: How interactions with humanoid service robots affect consumers’ decision strategies. Journal of Retailing and Consumer Services, 76, 103575.

[5] Nie, X., & Huang, J. (2023). Robots make no effort! Service evaluation and consumer mindset. Journal of Consumer Behaviour, 22(2), 365-377.

[6] Huang, J., & Liao, J. (2026). The more, the worse? Exploring the negative influence of robot replicates on human-robot rapport in the tourism and hospitality sector. Journal of Hospitality Marketing & Management, 1-25.