【全文链接】

Yuelong Zheng, Mengya Li, Chen Hao, Ataullah Kiani & Yingying Wang. Research on enterprise innovation modes choice and alternate evolution from ambidextrous perspectives [J]. Technology Analysis & Strategic Management, 2023. 2209219.

https://doi.org/10.1080/09537325.2023.2209219

【第一作者】

郑月龙，重庆工商大学工商管理学院教授，研究方向为技术创新管理、博弈论及运用领域研究。

【论文摘要】

This study examines the strategic choices of enterprises regardingexploitative and exploratory innovation, drawing on the ambidextrousinnovation theory and using a case analysis of Ningbo Cixing Co., Ltd inChina (referred to as‘Cixing’for short). The study constructs anevolutionary game model to analyse these choices from a microperspective. The results of the study suggest that when the costs andopportunity costs associated with exploitative innovation are lower, thegrowth rate of innovation benefit is higher, and enterprises are morelikely to adopt an exploitative innovation strategy. On the other hand,when the costs associated with exploratory innovation are lower, thesuccess rate of innovation is higher, and enterprises are more likely toadopt an exploratory innovation strategy. The study also reveals thatenterprises alternate between exploitative and exploratory innovationmodes in response to changes in the external environment. Thisdynamic evolution shows a regular and complementary pattern ofquantitative and qualitative change that promotes innovation growth.