【论文信息】

Liu Y, Zhang Y, Liu S, & Sui R. Service configuration and selling mode in a dual-channel tourism platform supply chain under culture-tourism integration[J]. Electronic Commerce Research and Applications(SSCI、SCI, JCR Q1, 2025中科院3区), 2026, 80: 101658. DOI:10.1016/j.elerap.2026.101658.

【作者信息】

第一作者：刘益，管理学博士、硕士研究生导师，研究方向：旅游平台供应链管理、文旅融合；

第二作者/通讯作者：张艺婕，刘益博士指导的2024级硕士研究生，研究方向：旅游平台供应链管理；

第三作者：刘胜盛，刘益博士指导的2025级硕士研究生，研究方向：旅游平台供应链管理；

第四作者：眭蓉华，管理学博士、副教授、硕士研究生导师，研究方向：平台供应链管理。

【基金支持】

This research was supported by the Chongqing Social Science Planning Project (Grant number 2023BS040), the Science and Technology Research Program of Chongqing Municipal Education Commission (Grant numbers KJQN202300825 and KJQN202300827), the Natural Science Foundation of Chongqing (Grant number CSTB2023NSCQ-MSX0903), the High-Level Talent Research Start-up Project of Chongqing Technology and Business University (Grant number 2355040), and the Chongqing Technology and Business University Postgraduate Research Innovation Project (Grant number yjscxx2025-269-78).

【论文摘要】

In this paper, a dual-channel tourism platform supply chain composed of a tourism service provider and a tourism platform under culture-tourism integration is considered. On the basis of the four dynamic game models, we examine the optimal service configuration and selling mode for the tourism service provider and platform, respectively. The findings show that at the low commission rate with rising competition, the tourism platform’s selling mode preference moves from the agency mode to the wholesale mode under the homogeneous service strategy, whereas it shifts oppositely under the differentiated service strategy. Moreover, under the agency mode, the tourism platform’s profitability may decline as the commission rate increases. Counterintuitively, the differentiated service strategy is not dominant for the tourism service provider in most markets, since the demand reduction in the platform channel caused by cultural service differentiation outweighs the gains from the direct channel service premium. Furthermore, the dual-channel tourism platform supply chain always proactively chooses a homogeneous service strategy and favors the agency mode when the commission rate is exceptionally low. Interestingly, in the differentiated-wholesale scenario, channel competition can increase supply chain profits, as the tourism platform lowers its price to increase demand.